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sOCIAL MEDIA MARKETING 

A QuICK HISTORy Of SOCIAL MEDIA

Social media began in 1997 with a website called Six Degrees, growing to around 1 million members who could produce biographies and connect with one another by" friending." also, in the coming couple of times, with the rollout of a point called LiveJournal, blogging took off to keep musketeers streamlined with each other’s particular lives.

WHAT IS SOCIAL MEDIA MARKETING?

First of all you have to Knowledge of Social If You Want to know What's social Media Marketing. Media So social media comprises the operations and websites that allow people to interact with, businesses, communities, and content. And Go to Main Topic WHAT IS SOCIAL MEDIA MARKETING So The Social Media Refers to Promotion Our Business Online On Big Social Media Apps Like Facebook, Instagram, Twitter, LinkedIn. Social media marketers are selling specialists who use social media platforms to promote a company’s immolations. They frequently use platforms like Facebook, Instagram, Twitter, and to reach new guests, engage with current bones , and advertise new products or services.

Types OF SOCIAL MEDIA MARKETING

• CONTENT MARKETING..
• INfLuENCER MARKETING..
• SOCIAL MEDIA ADvERTISING..
• videotape MARKETING..

• stoner- GENERATED CONTENT( uGC).
• SOCIAL MEDIA CONTESTS AND comps..
SOCIAL MEDIA MARKETING
• LIvE STREAMING..

Top 5 pillar of(SMM) social media marketing

THE 5 pILLARS Of SOCIAL MEDIA MARKETING ARE STRATEGy, CONTENT CREATION, ENGAGEMENT, ANALyTICS, AND ADvERTISING. TOGETHER, THEy HELp bRANDS ESTAbLISH A STRONG ONLINE pRESENCE, CONNECT WITH THEIR followership, dissect pERfORMANCE, AND ACHIEvE MARKETING pretensions.
bENIfITS Of SOCIAL MEDIA MARKETING
• High quantum Of Social Media druggies
• Easy To Search Any Product Online
• In Social Media Application You Upload Your Product Images, Vedio, etc.
• Home Deliveries Availablity Because is easy to order Their Product.

WHy SOCIAL MEDIA MARKETING IS IMpORTANT?
You Can Increase Brand mindfulness.
• To attract a larger consumer base.
• induce Leads • Boost Website Business
• Direct Communication With guests

WHAT IS A SOCIAL MEDIA MARKETING STRATEGy?

A Social Media Marketing Strategy is a Comprehensive plan that integrates your Social media sweats with your platoon s pretensions and the broader business objects. The alignment ensures that exertion are n't only optimized for performance but also delivers measurable results that contribute to your overall marketing success. A well- defined Social media marketing strategy also sets clear Bounding around your platoon time and moxie. Social media is unique channel, and while nearly everyone uses it, this wide operation frequently leads people to overrate their moxie.

WHAT IS SOCIAL MEDIA MARKETING pLANS?

Target Audience : Define Your target audience in a key step in Social media marketing . It Helps you create content that resonates with your followers and helps you achieve your business goals Easily.
Content Calender :A social Media Calender Helps you stay organized by organizing your Posts by platform compaign ,date , and Many More.
Competitor Research : Understanding What your competitor are doing on social Media helps you develop your own strategy .
Educate your audience : Providing valuable information and advice can help you establish your self as a build a loyal customer base.

Aspect	Social Media Marketing (SMM)
Definition	Analyzing social media platforms to engage with the audience, promote content, and build brand awareness.
Platform Focus	Primarily focuses on social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
Goals	– Building brand presence and awareness – Engaging with the audience – Driving website traffic – Lead generation
Ad Format	– Text, image, video, carousel ads – Sponsored posts – Stories ads – Influencer collaborations
Targeting	– Demographics – Interests – Behavior – Location – Custom audience
Ad Placement	Within social media feeds, stories, and other ad placements on the chosen platform.
Budget Flexibility	Typically offers more flexibility in budgeting and allows for both small and large budgets.
Ad Tracking and Analytics	Provides in-depth analytics on engagement, reach, impressions, clicks, and conversions.
Engagement and Community Building	Encourages building a loyal following, fostering engagement, and creating an online community.
Lead Generation vs. Brand Building	Can be effective for lead generation, but also emphasizes brand building and customer engagement.
Ad Timing and Flexibility	Allows for flexible scheduling of posts and ads, targeting specific times and days.
Ad Copy and Creatives	Requires creative and visually appealing content to engage the audience.
Competition and Click Costs	Click costs are generally lower, but competition for attention can be high.
Longevity of Content	Content has a shorter lifespan due to fast-paced nature of social media.
Audience Targeting Precision	Offers precise targeting based on user interests, behavior, and demographics.

 

 

Here is Some Examples of Social media marketing
1. Startup Example: A new startup with an innovative product can use social media to show off its product through photos or videos So they look attracted. By collaborating with influencers in their industry, they can reach a wider audience and gain credibility. Engaging with their audience through comments and direct messages helps them build a community of early adopters who are excited to try their product and spread the word.
2. Consulting Example: Let's say there's a consulting firm that specializes in financial advice. They can use social media to establish themselves as experts in the industry. By sharing valuable insights, articles, and guides on platforms like LinkedIn, they show their expertise and build trust. Regularly posting helpful content and engaging with professionals in the industry can lead to more visibility, referrals, and new business opportunities.
3. Digital Marketing Agency Example: For a digital marketing agency, social media is crucial for both their clients and showcasing their own skills. They can create interesting content about digital marketing trends, strategies, and success stories to attract potential clients. By consistently sharing valuable content and interacting with their audience, they become a trusted resource for businesses looking for digital marketing solutions. This can lead to more recognition and new client acquisitions.


SOCIAL MEDIA MARKETING SERVICES



platform Average cost per click
Youtube $0.10-$0.30 per view
LinkedIn $2.50-$0.70
Facebook $0.50-$3.00
Instagram $0.50-$2.00
twitter $0.50-$2.00

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